Hiro Systems is the developer tooling company for the Stacks blockchain. Stacks is the fastest growing web3 project on Bitcoin, brining smart contracts to the oldest and most secure blockchain.

Skills: Go-to-market, competitive analysis, content, strategy, messaging, project management

Planned, led, and executed product launch and marketing campaigns for newly released features

Built actionable go-to-market and marketing campaigns based on business data analysis

Trained commercial and enterprise sales teams on new product and feature launches

Conducted engaging quarterly webinars across multiple topics

Communicated product value to sales team and developed assets to support sales process

Created product positioning and messaging to differentiate our product in the market and expand visibility

Interviewed customers and created referenceable stories and use cases

Assisted Director of PMM with market research to help hone ideal customer and target audience for sales teams

Wrote a demo script to provide new hires with baseline product knowledge and teach them how to demo our product

Base CRM is a web-based all-in-one sales platform. Providing tools like email, phone, pipeline management, forecasting, reporting, and more, Base CRM gives sales teams the tools they need to be successful, in a clean and easy-to-use UI.

Skills: Demand gen, top-of-funnel content, marketing campaigns, customer research, surveys, sales enablement

Chicago Wolves Hockey Club compete in the American Hockey League (AHL) one step below the NHL. The team plays in Rosemont at the All-State Arena.

Skills: Sales, cold-calling, prospecting, ticket operations, customer service

Planned and executed email marketing campaigns to generate sign-ups and ticket sales

Analyzed comprehensive email campaign statistics to optimize campaign efficiency and identify potential areas for improvement and expansion.

Managed the development and execution of personalized email marketing strategies, tailoring content to individual customers based on their preferences and buying behaviors.

B.S. in Business Administration with concentrations in Sports Management and Finance

Graduated Cum Laude

Served as President of the Student Alumni Association

Links

Created and operated a Chicago based sports blog. Managed and grew to a team of 25 writers, creating blog posts, podcasts, and video content. In 2020, we were acquired by a Seattle-based company The Sports ON Tap.

Host a weekly podcast talking about the biggest news and results in the world of college sports.